Israeli startup i-BrainTech is helping soccer players improve their gameplay by nurturing their brain activity off the field during training sessions. Using a unique helmet and screen, the players can connect, ‘think’ about their tactics and watch an online avatar carry out the game on the screen.

“In sports, it’s called visualization framing,” explains founder Konstantin Sonkin. “You need to visualize a sports-specific action. When you just imagine the movement in all details, your brain does all the same work as if you’re getting ready to execute the movement in the field. The work of the brain in preparations and calculation are identical.”

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